71Three

Koh Phi Phi

The Problem

When they first called us, Koh Phi Phi had a massive problem with their website. In fact, it was safe to say that they practically did not have a working website; it did not represent their brand, or give clear information about what they did, and they were also unable to accept online bookings.

The Solution

For any business, the faster you can close a sale, the better. During our discussion with their team and our research phase, we discovered that their previous website did absolutely nothing in that direction. Firstly, we made sure that it was immediately obvious what Koh Phi Phi was selling through large, high quality images of the amazing scenery on the island. In this case the saying “less is more” was once again confirmed as these images popped up over a clean, minimalistic background and just took people’s breath away. This increased the time that visitors spent on the website, as analytics showed. We presented the different tours that the company offers, and also what all of their tours include -- making it easy for their visitors to quickly determine the best tour for them. We also highlighted the uniqueness of what Koh Phi Phi offers: their great customer service, their professionalism and personalized attention to each passenger. To top it all off, we created a custom online booking system that allow clients to purchase tours instantly. Thanks to this, they had an increase in traffic and a higher conversion rate! It also had a positive impact on the user experience, because it allowed passengers to book these tours on-the-go while enjoying their vacations. To respond even better to the specific needs of Koh Phi Phi, we built a complex solution that allows the staff to receive booking confirmations via SMS, to ensure that they never miss a booking confirmation.

The Client

Koh Phi Phi provides sunrise and sunset tours on the amazing island of Koh Phi Phi, Thailand. The company was founded by three friends who love adventures and the beautiful island of Koh Phi Phi. They are extremely popular among locals and visitors on the island, and have an in-depth knowledge of the best scenic spots, and activities on Koh Phi Phi.