Custom Private Equity Firm Site with a Houston Web Design Firm

Everyone knows that money makes the world go round. Ask the average man on the street what they think a private equity firm is, and you’ll hear anything from the Wolf of Wall Street to an enthusiastic pitch for their particularly effective personal finance advisor. Sometimes, you may even hear an accurate description of a private equity firm!

It’s fair to say that finance is enormously complicated and, unfortunately, often misrepresented in popular media and culture. It is essential that your private equity firm has a professional online presence: one that demonstrates discreet wealth and trustworthiness with money. 

This is easier said than done, which is why it’s best to invest in a Houston web design company like 71Three. Professional web designers can build out designs that exude wealth while showcasing your values and the benefits you offer to people who want their money to work for them. For example, if your firm has a billion dollars in assets under management, your website can’t look like it was built on a cookie cutter platform (more on that below)!

The goal of private equity firm web design is to attract, convert, and ultimately convince investors to invest. But how can you create a website that does all this?

Web Design for Private Equity Firms Presents a Unique Challenge

Unlike many other websites, where people can exchange money for a tangible product or service that typically gets delivered quickly, private equity firms deal with people’s money for long periods of time. The ease of your job is linked to the economy and people’s sentiments. If anything, you want to present yourself as a rock of stability.  

Your primary goal with custom web design should be to establish trust, credibility, and authority. Your private equity firm website is more than a digital business card – it’s your online office. From the first moment people land on your home page, you need them to feel a sense of stability and optimism.

You also need to keep your firm’s wealth understated. Subtle touches of luxury should be in the background as you highlight your commitment to privacy, attention to detail, and your discreetness. It’s a challenging mix that needs expertise in web design, visual communication, color psychology, and copywriting to get right. 

While it is possible to build your own website using web builders like Wix, these sites are primarily aimed at individuals just starting out. They’re great solutions for people who want a one-page website, but more of a liability to companies like yours.

We strongly recommend you approach an experienced Houston web design agency to help you achieve this blend. This way, you can easily build the perfect site for your business without losing focus on your existing investors.

Copywriting Elevates Your Private Equity Firm’s Website Design

The opaque nature of financial jargon is one of the biggest roadblocks to converting potential leads. As a professional in finance, jargon is a precise way to discuss complex operations and concepts. For outsiders, it’s dense, boring, and difficult to read. Ultimately, if your site is too technical, people simply won’t read it, which means you can’t convert them.

These days, most people have short attention spans and a grade 8 reading level. The reality is that you need to “dumb down” your content. Even if your target market is highly literate graduates, nobody wants to read through acres of lifeless, jargon-stuffed text. This is true even after they’ve invested. You will get far more interest with writing that gets to the point and showcases the benefits of the services that you offer.

As an expert in finance, it can be hard to do this. When you know the perfect word for something, why not use it? The perfect word is one that everyone can understand – and jargon rarely delivers. A skilled financial copywriter is the solution. Copywriters can take your perfect words and turn them into something everyone understands, giving you easy to read and powerful copy. 

This is important, because you want people to get excited about what you have to offer. Even seasoned financial professionals can appreciate this: if a simple, easy-to-understand text can say the same as a jargon-filled one, we will all go for the simple text. Always.

Great copywriting with a great website design helps you to speak directly to potential leads. 71Three’s financial writers have created website content for private equity firms throughout North America. We’ve also been key to creating marketing material that attracts new customers with simple, but highly targeted copy that gets people’s attention. 

Make UI and UX Two Cornerstones of Your Private Equity Web Design

When looking at Houston web design agencies who can help you build out a great private equity firm website, you want to consider UX and UI. “User Experience” and “User Interface” refer to how people who visit your site will experience and interact with it. 

You want people to have a great user experience and make the interactions as smooth and streamlined as possible. People should be able to quickly find and do what they want to with minimal frustration and confusion. From your point of view, you want a lead journey that goes from “just looking” to getting on the phone to find out how they can invest with you. 

Your investors will come from all walks of life, but they are ultimately on your site because they want to grow their wealth. To help them identify you as the right private equity firm for them, you should focus on providing plenty of value-packed information – and make contacting you for more a logical next step.  

Two things to remember here: your site should be easy to navigate. Accessibility and responsiveness are key here: no matter how someone lands on your site, they should be able to get any information they need with no more than a few quick clicks. 

The second thing to remember is that your site design should feed into the aspiration of greater wealth. A discreet, trustworthy web design with touches of luxury is often all it takes. However, what looks incredible on a laptop screen may not look so good on a smartphone. 

Prioritize Mobile Responsiveness on Your Private Equity Firm Website

This is a more important element in web design than you might think. No matter which Houston web agency you pick, you need to make sure that responsive design is a part of the service. It’s very simple: 97% of millennials are using mobile banking apps. Include other generations, and the statistic is still an incredible 89%. 

The message is clear: consumers prefer mobile banking. In a 2021 study, 80% of the 169.3 million Americans interviewed said as much (link). Even though it’s a slightly different industry, this is an important statistic to pay attention to. You’re probably one of them – as a busy professional, you may be on the move more often than sitting at a desk. Even if you prefer web apps, there’s no denying that mobile apps are an indispensable part of modern life for easy access to important information when you need it.

Mobile responsiveness in web design is non-negotiable if you want a competitive website. Your mobile experience should be equal to your desktop experience rather than an afterthought. Today’s high usage is only going to increase as “pocket technology” continues to improve and shape our lives. 

By offering your investors a great experience however they choose to interact with your private equity firm, you showcase your professionalism and highlight your attention to detail. When you’re looking through web design firms in Houston, responsiveness should be one of the top items on your shopping list.

Proprietary Tools and Privacy in Private Equity Firm Web Design

One reason for having a perfect mobile experience to match the full desktop experience is simple: as a private equity firm, you are dealing with huge sums of money. Aside from the need to build trust, you also need custom solutions to help manage this money. 

Custom solutions are the only real option here as you need to keep everything in-house. This is only a good thing for building trust in your expertise and reinforcing your investor’s privacy. Showcasing integrated tools on your website shows your exclusivity and status as a leader in your industry.

In-house financial tools present the immediate benefit of security and reliability, simply because you’re immune to issues when third-party solutions go down. You’re in control and can steer clear as your competitors scramble to deal with the fallout. You also won’t be paying a hefty subscription for the dubious privilege of stubborn 404 error pages or dealing with scores of angry investors who can’t access their account. 

Putting all this together with a custom website can be a challenge, which is why it is important to seek a Houston web design company like 71Three which has expertise in this area. We can help create as well as integrate solutions into your private equity firm website seamlessly for a great experience on mobile and desktop. If you must go third-party, then we can help with its integration too.

Which Houston Web Design Agency for Your Private Equity Finance Site?

71Three is a full-service web design company that combines gorgeous web visuals with professional copywriting and data-driven, results-focused development. We’re more than just a web design firm: we are an online solution, providing expertise in every area a business needs to excel for online success.

We’ve worked with many private equity firms, here are some recent projects:

We like to keep things simple for our clients with a project manager. No matter how complex your website is, we streamline the process with regular updates. We believe one of the key parts of our job is to make building a powerful and effective website as painless for you as possible.

You can be as involved or distant as you like; we’ll make sure that even the smallest details match your big vision. After your new website has had a successful launch, we offer long-term maintenance and marketing so that your website is always working for you. 

Create a Website that Reaps Dividends

Your website isn’t just a digital gateway to your services. It’s also the online home of your brand. You need a website that feels as subtly luxurious as walking into your office space while being able to explain your benefits in plain English to all your guests.

At the same time, you need a website experience that draws leads into your services while effortlessly providing access to proprietary online services for existing investors. Being able to hit the right notes with a working website is a tough job – and not one where you should be playing roulette. 

After all, you’re in an industry that represents wealth: people have big expectations that you need to deliver on at every level. At 71Three, we understand your industry and we know how to build websites that deliver on your promise. 

Find out more about how we can help – contact us today for a free consultation and discover how 71Three can give you an online presence that’s unrivaled.