Pro Optix

The Solution

What is the first thing that you want from your eye doctor, or from someone who is recommending prescription glasses? We will tell you: it is the ability to trust them with your health, and that is even more true when it concerns something as important as your vision. While we were still in the research phase of our web design process, we made it our highest priority to convey trust and professionalism throughout the website. To do that, we revamped it so that it was obvious that they have been in the business for a good time, that they offer personalized services and that they have received multiple awards for what they do. This immediately got the attention of potential patients and both traffic and conversion rates surged. Something else that Pro Optix had a problem with was the fact that their old website did not showcase all of their services properly, and so they were missing out on potential clients and potential sales. When your service menu consists everything from laser eye surgery to branded eyewear, it is challenging to present it all in a way that does not confuse customers. Are you wondering how we managed to make all the services clear and obvious? We used very light colors - mainly white, throughout the website. We also featured crystal clear shots of the team on a blurry background to add a human touch, which positively encouraged the feeling of trust.