SOAP Hand Car Wash

The Solution

To fix this problem and create for them a website that works, we started by studying their business thoroughly - their services, their mission, their unique selling points, their locations, pricing structure and more. We also did research to identify the demographics of their customers, which is extremely important when creating custom web design; we also analyzed their competitors, which is the only way to know what part of your services are unique and worth highlighting. Upon completion of the research phase, we had the answer as to why their previous website did not work. As it turned out, their previous web design did not accurately convey what was most important for their potential clients. Ready-made website templates were not going to cut it for them - they needed a well thought out custom web design. This project required more than just web development, we also helped SOAP Hand Car Wash build their brand voice around what mattered and then created their new web design with that brand voice in mind. Clean, clear and user-friendly, the new website of SOAP Hand Car Wash made it easy for potential clients to find their locations, their services and prices. We are also proud to say that the new website attracted a lot more visitors - yes, traffic skyrocketed - and even more importantly, the conversion ratio from visitor-to-client also increased.